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data-toggle-target=".menu-modal .menu-item-1163 > .sub-menu" data-toggle-type="slidetoggle" data-toggle-duration="250" aria-expanded="false"><span class="screen-reader-text">Mostrar el submenú</span><svg class="svg-icon" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" width="20" height="12" viewBox="0 0 20 12"><polygon fill="" fill-rule="evenodd" points="1319.899 365.778 1327.678 358 1329.799 360.121 1319.899 370.021 1310 360.121 1312.121 358" transform="translate(-1310 -358)" /></svg></button></div><!-- .ancestor-wrapper --> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1164"><div class="ancestor-wrapper"><a href="https://frakmenta.com/login">CLIENTE</a></div><!-- .ancestor-wrapper --></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1165"><div class="ancestor-wrapper"><a href="https://findirect.frakmenta.com/comercio/login">COMERCIO</a></div><!-- .ancestor-wrapper --></li> </ul> </li> </ul> </nav> </div><!-- .menu-top --> <div class="menu-bottom"> </div><!-- .menu-bottom --> </div><!-- .menu-wrapper --> </div><!-- .menu-modal-inner --> </div><!-- .menu-modal --> <main data-rocket-location-hash="bd77b62f70c46a6a752a3c3676f6b0b9" id="site-content" role="main"> <article data-rocket-location-hash="9a8bd5837de22496fd98b4739b0d124d" class="post-2007 post type-post status-publish format-standard has-post-thumbnail hentry category-sin-categoria" id="post-2007"> <header data-rocket-location-hash="44df1bae7fe1dee7af01b9647d2b170b" class="entry-header has-text-align-center header-footer-group"> <div class="entry-header-inner section-inner medium"> <div class="entry-categories"> <span class="screen-reader-text"> Categorías </span> <div class="entry-categories-inner"> <a href="https://www.findirect.es/category/sin-categoria/" rel="category tag">Sin categoría</a> </div><!-- .entry-categories-inner --> </div><!-- .entry-categories --> <h1 class="entry-title">Publicidad en el lugar de venta (PLV)</h1> <div class="post-meta-wrapper post-meta-single post-meta-single-top"> <ul class="post-meta"> <li class="post-author meta-wrapper"> <span class="meta-icon"> <span class="screen-reader-text"> Autor de la entrada </span> <svg class="svg-icon" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" width="18" height="20" viewBox="0 0 18 20"><path fill="" d="M18,19 C18,19.5522847 17.5522847,20 17,20 C16.4477153,20 16,19.5522847 16,19 L16,17 C16,15.3431458 14.6568542,14 13,14 L5,14 C3.34314575,14 2,15.3431458 2,17 L2,19 C2,19.5522847 1.55228475,20 1,20 C0.44771525,20 0,19.5522847 0,19 L0,17 C0,14.2385763 2.23857625,12 5,12 L13,12 C15.7614237,12 18,14.2385763 18,17 L18,19 Z M9,10 C6.23857625,10 4,7.76142375 4,5 C4,2.23857625 6.23857625,0 9,0 C11.7614237,0 14,2.23857625 14,5 C14,7.76142375 11.7614237,10 9,10 Z M9,8 C10.6568542,8 12,6.65685425 12,5 C12,3.34314575 10.6568542,2 9,2 C7.34314575,2 6,3.34314575 6,5 C6,6.65685425 7.34314575,8 9,8 Z" /></svg> </span> <span class="meta-text"> Por <a href="https://www.findirect.es/author/mcasas/">Maika Casas</a> </span> </li> <li class="post-date meta-wrapper"> <span class="meta-icon"> <span class="screen-reader-text"> Fecha de la entrada </span> <svg class="svg-icon" aria-hidden="true" role="img" focusable="false" xmlns="http://www.w3.org/2000/svg" width="18" height="19" viewBox="0 0 18 19"><path fill="" d="M4.60069444,4.09375 L3.25,4.09375 C2.47334957,4.09375 1.84375,4.72334957 1.84375,5.5 L1.84375,7.26736111 L16.15625,7.26736111 L16.15625,5.5 C16.15625,4.72334957 15.5266504,4.09375 14.75,4.09375 L13.3993056,4.09375 L13.3993056,4.55555556 C13.3993056,5.02154581 13.0215458,5.39930556 12.5555556,5.39930556 C12.0895653,5.39930556 11.7118056,5.02154581 11.7118056,4.55555556 L11.7118056,4.09375 L6.28819444,4.09375 L6.28819444,4.55555556 C6.28819444,5.02154581 5.9104347,5.39930556 5.44444444,5.39930556 C4.97845419,5.39930556 4.60069444,5.02154581 4.60069444,4.55555556 L4.60069444,4.09375 Z M6.28819444,2.40625 L11.7118056,2.40625 L11.7118056,1 C11.7118056,0.534009742 12.0895653,0.15625 12.5555556,0.15625 C13.0215458,0.15625 13.3993056,0.534009742 13.3993056,1 L13.3993056,2.40625 L14.75,2.40625 C16.4586309,2.40625 17.84375,3.79136906 17.84375,5.5 L17.84375,15.875 C17.84375,17.5836309 16.4586309,18.96875 14.75,18.96875 L3.25,18.96875 C1.54136906,18.96875 0.15625,17.5836309 0.15625,15.875 L0.15625,5.5 C0.15625,3.79136906 1.54136906,2.40625 3.25,2.40625 L4.60069444,2.40625 L4.60069444,1 C4.60069444,0.534009742 4.97845419,0.15625 5.44444444,0.15625 C5.9104347,0.15625 6.28819444,0.534009742 6.28819444,1 L6.28819444,2.40625 Z M1.84375,8.95486111 L1.84375,15.875 C1.84375,16.6516504 2.47334957,17.28125 3.25,17.28125 L14.75,17.28125 C15.5266504,17.28125 16.15625,16.6516504 16.15625,15.875 L16.15625,8.95486111 L1.84375,8.95486111 Z" /></svg> </span> <span class="meta-text"> <a href="https://www.findirect.es/publicidad-en-el-punto-de-venta-plv/">26 de mayo de 2023</a> </span> </li> </ul><!-- .post-meta --> </div><!-- .post-meta-wrapper --> </div><!-- .entry-header-inner --> </header><!-- .entry-header --> <figure class="featured-media"> <div class="featured-media-inner section-inner"> <img fetchpriority="high" width="1200" height="662" src="https://www.findirect.es//wp-content/uploads/2023/05/Portadas-2023-05-25T171526.065-1200x662.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Publicidad en el punto de venta" decoding="async" srcset="https://www.findirect.es//wp-content/uploads/2023/05/Portadas-2023-05-25T171526.065-1200x662.png 1200w, https://www.findirect.es//wp-content/uploads/2023/05/Portadas-2023-05-25T171526.065-300x165.png 300w, https://www.findirect.es//wp-content/uploads/2023/05/Portadas-2023-05-25T171526.065-1024x565.png 1024w, https://www.findirect.es//wp-content/uploads/2023/05/Portadas-2023-05-25T171526.065-768x424.png 768w, https://www.findirect.es//wp-content/uploads/2023/05/Portadas-2023-05-25T171526.065-1536x847.png 1536w, https://www.findirect.es//wp-content/uploads/2023/05/Portadas-2023-05-25T171526.065-1980x1092.png 1980w, https://www.findirect.es//wp-content/uploads/2023/05/Portadas-2023-05-25T171526.065.png 2000w" sizes="(max-width: 1200px) 100vw, 1200px" /> </div><!-- .featured-media-inner --> </figure><!-- .featured-media --> <div data-rocket-location-hash="1262c34591d4b973482b6b1e70b034f5" class="post-inner thin "> <div class="entry-content"> <p>La publicidad en el lugar de venta, es un conjunto de materiales y elementos visuales que se utilizan en el lugar de la venta para atraer la atención del cliente e influir en sus decisiones de compra.</p> <p>El PLV juega un papel muy importante en el éxito de un comercio minorista, a continuación te explicamos por qué.</p> <h2><strong>¿Por qué es importante el PLV?</strong></h2> <p>El uso del PLV impacta directamente en el rendimiento y la rentabilidad de un negocio por las siguientes razones:</p> <ul> <li><strong>Impulsa las ventas:</strong> Un PLV efectivo puede incidir directamente en la decisión de compra de los clientes aumentando las ventas del comercio. Ubicado estratégicamente puede resaltar ofertas, productos o servicios que la tienda quiera promocionar.</li> <li><strong>Atrae la atención del cliente:</strong> Captar la atención del cliente es crucial, por ello, un PLV bien diseñado, atractivo, y estratégicamente ubicado, puede destacar atrayendo la mirada del cliente. Utilizar colores llamativos, iluminación adecuada y creatividad en el diseño, pueden colaborar a llamar la atención del cliente.</li> <li><strong>Refuerza la imagen de marca:</strong> A través de los elementos visuales utilizados en el PLV, se puede reforzar la imagen de marca. Utilizar logotipos, colores corporativos y mensajes de marca, ayuda a crear la coherencia entre la tienda física y la imagen que se da en otros canales como puede ser el online.</li> <li><strong>Diferencia tu negocio de la competencia:</strong> La publicidad en el lugar de venta puede ser una herramienta clave en un mercado altamente competitivo como es el comercio minorista. Un enfoque distinto y llamativo hará que tu PLV se diferencie del resto.</li> </ul> <h2><strong>Qué debes tener en cuenta antes de poner PLV en tu tienda </strong></h2> <p>Antes de poner PLV en tu tienda o comercio debes tener en cuenta y valorar varios elementos:</p> <ul> <li><strong>Define qué pretendes conseguir:</strong> Antes de implementar el PLV en tu tienda o comercio, debes definir qué objetivos te marcas con ello. Puede ser que quieras aumentar las ventas de ciertos productos, promocionar una oferta, o simplemente mejorar la experiencia de compra de tus clientes.</li> <li><strong>Conoce a tu público objetivo:</strong> Debes investigar al público objetivo al que quieres llegar antes de diseñar tu PLV. Conocer sus intereses, gustos y preferencias te hará crear materiales mucho más atractivos para tus clientes y efectivos para tu negocio.</li> <li><strong>Utiliza bien el espacio:</strong> Piensa cuál es el recorrido que hacen tus clientes y adapta tu publicidad en el lugar de venta en función de él. Sitúalo de forma estratégica en base al objetivo que quieras lograr y el mensaje que quieras comunicar con él.</li> <li><strong>Mide los resultados: </strong>Recopila métricas para medir el rendimiento de tu PLV. Debes poder saber si está funcionando y te está reportando los resultados que habías marcado como objetivo. En función de ello, podrás realizar ajustes en el contenido, en los materiales o canales utilizados.</li> </ul> <p>En conclusión, la publicidad en el punto de venta desempeña un papel muy importante en las tiendas minoristas, ya que incide positivamente en las ventas, la imagen de marca, la experiencia cliente y la diferenciación de la competencia.</p> <p>En <a href="https://www.findirect.es/frakmenta/partners-contacto/" target="_blank" rel="noopener"><strong>Findirect</strong></a> tenemos claro que en un entorno cada vez más competitivo, debes aprovechar las ventajas que el PLV puede hacer por tu negocio. 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